Why giving your customers a voice is important

Customers are the backbone of any business, so it’s important that they feel heard. Without an audience, any business would be worthless, meaning it’s crucial to success that you value and nurture customer relationships. By listening to your customers you can understand their pain points and try to resolve them.

Comment section

Creating that space

By creating a space for your customers to communicate you can build a community and if you treat your community right, it can take your business to the next level. In any community, it’s important to be heard and respected. 84% of consumers say being treated like a person, not a number, is very important to winning their business. - Salesforce.

This community space can be achieved by providing an accessible place for customers to voice their opinions, allowing you to capture feedback and data, which can be used to better your services/products offered. Capturing data and feedback will also enable you to create targeting adverts, making your marketing efforts stronger. The feeling we get from personalized service is unmatched. With 71% of consumers feeling frustrated when a shopping experience is impersonal. - Segment.

Community

Where can you create your community?

  • On social media platforms such as Facebook, Instagram, LinkedIn & Twitter. Depending on what your audience is most responsive to.
  • By installing a comment section to any websites or blog. A comment section can be fully customized and you can set your own community guidelines with moderation tools.
  • Using the data from a comment section, a business can create customer personas. Defining your target audience can be hard and creating accurate customer personas can be even harder. Here’s a tool for creating personas, that we personally use Make My Persona.

So what are you waiting for? Give your customers a platform today!

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