Customers are the backbone of any business, so it’s important that they feel heard. Without an audience, any business would be worthless, meaning it’s crucial to success that you value and nurture customer relationships. By listening to your customers you can understand their pain points and try to resolve them.
By creating a space for your customers to communicate you can build a community and if you treat your community right, it can take your business to the next level. In any community, it’s important to be heard and respected. 84% of consumers say being treated like a person, not a number, is very important to winning their business. - Salesforce.
This community space can be achieved by providing an accessible place for customers to voice their opinions, allowing you to capture feedback and data, which can be used to better your services/products offered. Capturing data and feedback will also enable you to create targeting adverts, making your marketing efforts stronger. The feeling we get from personalized service is unmatched. With 71% of consumers feeling frustrated when a shopping experience is impersonal. - Segment.
So what are you waiting for? Give your customers a platform today!
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